The Millennial Wine Beer & Spirits Competition

September 1st

Los Angeles

Creating the Ultimate Environment for New Millennial Beverage Connoisseurs

Next Up, the Spirits Competition

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Empowering Millennials to Learn About & Become
Wine & Spirits Connoisseurs

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Our mission is to connect adult beverage producers with millennial consumers. We collect valuable feedback from the market, and share your product to millennials across the globe.

Unlike others, our support doesn’t stop after the competition – we also support our winners through consulting services so that they can continue to reach their target audience.

Our services range from influencer press tastings, influencer seeding, virtual tastings, press tip activations and branded events! Click here to join our movement now!

As Seen In

Introducing the Winners From This Year’s Competition

The World’s First Wine & Spirits Competition By Millennials

Our Goal is to Inspire the palate of Millennial adult beverage consumers. Here’s How it Works:

The Competition Process

Registration – Register online for our competition. Enter details about your product, attach a picture and we’ll provide you with more information on where and how to send it to us for the competition.

Judging Process – This a blind tasting. Our influencer judges are given a flight of products similar to yours. They taste and rate them Gold, Silver, Bronze or no medal. A product receives a Double Gold medal when a group of judges all rate the product Gold. All of the Golds and double Golds from each category are then tasted side by side blindly in a second round of judging. This is to determine the product that is considered the Best of the class.

Exposure – Once your products are rated, those that receive awards will have the options of purchasing medallion artwork which includes the medallion, frames, stickers and more. Once released on our website, we will share with the judges the winning products and use our connections with influential Millennial Tastemakers to promote you!

The Benefits of Joining Our Competition

Producer Benefits

Our social media influencer judges will expose your products to millions of people, creating massive brand awareness and driving sales. Our expert and industry judges will be able to provide valuable expert and market feedback from the millennial generation.

Consumer Benefits

Having a combination of influencer and expert judges, we provide more trustworthy insight on quality of a product, and whether you should buy it in store.

Continued Support

We support the winners of each competition so that they can continue to reach their target audience through a variety of consulting services. Click here to learn more.

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Hear From Some of Our Participants

I love the idea and concept behind the Millennial Competition, and I am very excited to present FAIR Quinoa Vodka because I really believe it is important to showcase to the next generations that they have alternatives to better consume, even in the wine & spirits world.

Alice B.

FAIR Drinks

Color Wine is honored to be part of the Millennial Wine Beer & Spirits Competition as it showcases the next generation of winemakers!

Dylan R.

Color Wine

I had the best experience doing our virtual tasting with Millennial Competition and the lovely Cas from By the Stem. It was the first one we did one and the experience was so fun, professional and got us out in front of a new audience. We're looking forward to growing our relationship with Cas and others in the Millennial Competition family.