MEET OUR FOUNDERS

Olivera Markovic

Olivera Markovic aka Olya is what you call a global Epicurean – she’s Berlin-born, Serbian raised, has lived in different parts of Europe and is a LA local.
She’s an entrepreneur and wine enthusiast, having worked in every aspect of the wine industry from rating wines alongside her former boss and mentor, Anthony Dias Blue, for whom she created the Blue Lifestyle Seal of Approval.

She has also helped organize the New York World Wine & Spirits Competition and San Francisco International Wine Competition in 2017. From there she took a new role as Wine Director for a Wine Subscription start-up called Taste it Wines (DBA In Good Taste Wines) where she selected and rated wines were included in the monthly wine boxes.

Olya has also worked in the tough distribution game handling Sales and Marketing for a boutique importer in California. Her extensive background has given her the opportunity and confidence to create some disruptive marketing strategies for brands she used to work with.

She is a Creative Strategist who is an expert in thinking outside the box, having spent the last 6 years working in the wine game and mastering it. When she’s not sipping wine she’s probably busy bringing creative business ideas to life.

Amanda Greenbaum

Amanda Greenbaum is a Malibu native and the creator and content writer for
SOMMthing Rad. Amanda became a certified mixologist in 2018 just before
graduating from UCLA. She also founded the Sommelier’s Club at UCLA during her time there where she taught students about the wonders of wine.

After UCLA, Amanda moved up north to study at the International Culinary Center in Campbell, California where she graduated top of her class and on the Dean’s list, and received a certificate in Wine. She then passed the Court of Master Sommeliers examinations and currently holds the title, Certified Sommelier.

Amanda became fascinated with alcohol at the ripe age of 14 when her family
started making wine in her backyard. This backyard hobby turned into a full-blown
winery, AJA Vineyards, where Amanda is now head of operations.

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