Sommelier, Social Media Influencer & Consultant
Samantha is a Phoenix-based sommelier, influencer, TV personality, and online wine and social media consultant. Samantha found her wine passion early, launching her business, Samantha Sommelier at the age of 23. Sam found her way to wine while studying at the University of Arizona when she participated in a social media and marketing internship in London. “It allowed me to travel to places like France and Italy,” she explains. “I started sampling wines and was intrigued by food and wine pairings.”
After graduation, Sam moved to Phoenix, where she worked several jobs. A blog she did on food and wine for fun morphed into organizing wine tastings for friends, then a realization that she wanted to steer her career in that direction. Sam decided to attend a “wine boot camp,” taking the intensified sommelier training program at the International Culinary Center in California, where she received her Level 2 certification through the Court of Master Sommeliers, Americas. Back in Phoenix, she opted to work with private clients in their homes, zeroing in on millennials with an easygoing BFF approach to guiding guests through wine tastings. Samantha’s mission is to make wine fun and approachable for any level of wine enthusiast!