Irish Whiskey for St. Patrick’s Day… Basic or Exactly What You Need?
By Baharan Abdollahi, Digital Marketing Intern
St. Patrick’s Day is the ultimate holiday for beer and whiskey lovers. Seriously though, what says St. Patty’s better than some Irish Whiskey? To stay true to the beloved Irish holiday, let’s take a look into what makes Irish Whiskey so appealing to millennials.
Fun Fact: The word ‘’whiskey’ comes from the Gaelic term uisce beatha, meaning water of life.
So what is so special about Irish Whiskey?
Once the most popular spirit in the world, Irish Whiskey is (not so surprisingly) whiskey made on the island of Ireland. Irish whiskey has a smoother finish, as opposed to the smoky, earthy notes common to Scotch whisky. This whiskey must include malted barley and may include other unmalted cereal grains, resulting in four main types of whiskey:
- Malt– made using 100% malted barley and distilled in pot stills. Single malt whiskey simply means that the product comes from only one distillery.
- Pot Still– made from a mash of a minimum 30% malted and a minimum 30% unmalted barley, with up to 5% of other cereals added, and is distilled in pot stills. Single pot still whiskey comes from only one distillery.
- Grain– made using no more than 30% malted barley in combination with other whole unmalted cereals—usually corn, wheat, or barley—and is distilled in column stills. Single grain whiskey comes from only one distillery.
- Blended– a mixture of any two or more of the styles of malt, pot still, and grain whiskey.
Since the 1990s, Irish whiskey has seen a resurgence in popularity and has been the fastest-growing spirit in the world every year since 1990. Many in the spirits industry are crediting this growth to millennials… here’s why:
- Millennials are willing to spend more money on higher-quality alcohol– this generation reports a desire for spirits that are delicious, smooth tasting and stylish. A fixation on craftsmanship has also motivated millennials to turn towards dark liquors and steer away from other spirits.
- Taste, obviously–Irish whiskey occupies a smoother and less smoky niche than scotch and isn’t as sweet as the American or Canadian varieties.
- Cocktails containing whiskey have become much more popular in recent years– just check out Irish coffees or whiskey sours.
So, this St. Patrick’s day, if you’re finding yourself deciding if Irish Whiskey is the way to go, just know that your millennial counterparts will also be reaching for a bottle of Ireland’s finest. Afterall, if it’s millennial approved there can be nothing basic about it.